Full Monetisation Solution for Publishers with Azerion FMS

Azerion’s Full Monetisation Solution helps you drive more advertising demand, maximise earnings and significantly shorten the supply chain, while removing the complexity of managing a full demand stack and navigating the ever-changing online ad industry.

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One solution for all your monetisation needs

While you focus on creating amazing content and growing your audience.

Continuously expand your audience and cultivate a loyal community of engaged users.

Without compromising the quality and integrity of your website.

Through intelligent solutions and detailed data analysis.

Take your advertising one step further

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We offer products and services that help independent publishers achieve their monetisation goals and secure long-term business growth.

Advertising Sales

Driving consistent revenue uplift across the entire programmatic industry.

Ad Quality

Sophisticated tools and constant monitoring to ensure absolute brand safety.

Operations

Connecting publishers with top-tier advertisers across channels and platforms.

Technology

Intelligent solutions that maximise profits while maintaining exceptional user experience.

Making the most out of data

Peak performance in programmatic relies on proper interpretation of continuous data streams. Here are a few examples of how we utilize analytics to maximize your results:

Stack optimisation

We granulate data on multiple levels to identify performance cycles, periodic fluctuations, and demand prioritisation to dynamically adjust the mix of demand being used.

Bid-range analysis

Provides insight on the relationship between winning and closing price, which directly correlates to our price floor optimisation mechanism.

Viewability tracking

We monitor viewability rates and adjust site setups accordingly as they are tied to rates for the particular spots and as such affect performance directly.

Holistic ad quality management

Having the right tools is important, but so is knowing how to use them. Our Ad Quality team combines advanced technology and manual monitoring to ensure absolute brand safety and a seamless user experience.

Optimising the supply chain

Azerion’s supply chain optimisations result in savings on fees, reduced auction waste and carbon footprint.

Automated inventory pricing

Overpriced inventory leads to decrease in monetised impressions. The solution? AI and automated algorithms that help publishers price their inventory according to demand, creating competition for 100% of ad auctions.

1. Ad auction analysis

Machine Learning analyses your users, their behaviour and the competition for their attention in real time.

2. Audience pricing

Based on the analysis, the technology sets minimum prices for every user to balance CPM and Fill Rate.

3. Automatic adjustments

The system automatically updates minimal prices to reflect the market demand 24/7.

4. A/B testing

The system constantly tests 100s of pricing strategies and compares the performance with the control group.

Ad layout optimisation

Achieving the right balance between UX and performance is crucial for the long-term success of your business. We consult and optimise ad distribution to ensure you’re getting the best of both worlds.